Plantlife - on the brink
Plantlife is a charity organisation that works nationally to identify and help save endangered plants. The organisation holds a database of endangered plants, ranking them from 'critically endangered' to 'no longer under threat'.
With quite a few of these plants on the brink of extinction, I wanted to create an awareness campaign, in which I used humour to catch the public's attention.
To increase recognition of these plants, I designed and illustrated characters representing some of the plants ranked highest on the critically endangered list. I then paired these characters with comical text to be used on a variety of print materials.